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Structure, Unify, and Accelerate Your Discovery Practices.

AUDIT - TRAINING - COACHING

Over the past 20 years working within the digital teams of industry champions and future leaders, we have observed that the most effective organizations in Product Discovery integrate the practice in a far more systemic and collaborative manner than others.

These organizations do not merely organize occasional workshops for certain key projects. Instead, they embed the fundamental principles of Product Discovery into the daily routines of their Product Management, Design, Engineering teams, and beyond, thus creating a comprehensive organizational model.

It is through this daily discipline and interdisciplinary integration that these organizations manage to reduce project-related risks, accelerate decision-making processes, and avoid losses associated with ineffective solutions.

Product Discovery is not just a practice; it is a corporate culture.

Rémi & Tristan

« FOCUSED has brought us to a new level of maturity. Now, our multidisciplinary teams can transform the complexity of user feedback into extremely simple product improvements. »

Frédéric Mazzella, Founder and President - BlaBlaCar

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Who we are

After holding strategic roles within Silicon Valley and French Tech companies, contributing to the success of their innovative products, we now offer coaching, training, and consulting services to companies wishing to develop the practice of product discovery within their organization.

How we can help you.

TRAINING

Aimed at product professionals who wish to master the FOCUSED method through a 100% practical training. The topics cover a wide range of aspects of Discovery, as well as feedback from our trainers on the implementation of the method.

AUDIT

Through the Audit Discovery®, we evaluate the 10 key dimensions of success for the practice within organizations. The analysis report provides a comprehensive overview of the expectations and practices of your interdisciplinary teams, highlighting your strengths and areas for improvement in your approach to Product Discovery.

WORKSHOP

Our workshops are designed to quickly provide you with the operational skills needed to accelerate your Discovery practices:

  • Simplification

  • User Research

  • AI for Discovery

  • Collaborative Discovery

COACHING

We support teams in their everyday challenges. The format depends on the topic they need assistance with, in order to immediately address problems and questions that arise within projects.

Ideal for unblocking a current project, settling an internal debate on best practices, reassuring the setup of a workshop, and more.

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Our Book

Discovery Discipline

Published in May 2022, Discovery Discipline quickly established itself as an essential work in the world of product and digital design.

The FOCUSED framework, described in detail in the book, is pragmatic, collaborative, and focused on achieving impact and incremental innovation on a large scale.​​

Today, this book has become the onboarding manual for new employees in many companies.

— Anonyme, Amazon

« An essential book for any product or product team. Immediately actionable, it is a clear, precise, and concise bible. An inexhaustible source of inspiration! Thank you! »

— Quentin, Amazon

« A book that provides a clear framework to avoid getting lost in the jungle of discovery. A gem to be placed in the hands of all PMs, UX designers, POs, and other product team members. Kudos to the authors 👏. »

— Robin, Amazon

« The authors have achieved a remarkable balancing act by bringing to life a method that can be applied to the creation of any type of product or service. »

Contact

Would you like to learn more? Work with us? It all starts with a conversation.

Thanks for your message!

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